Founded in 2017 at the age of 20 by Loïc Levan and a high school friend, literally from their bedroom, in Kortrijk, Belgium.
Both being active in the fitness industry at the time, they felt like something was missing within the local, Belgian fitness & activewear world. They truly longed for a fitness clothing brand they could love and cherish, in their own country. That was about the time when the idea popped up to establish one themselves.
At the time, both were still students. After saving up some money, they ordered a first box of men’s athletic t-shirts, and the brand was born. What started out as a tryout project, quickly grew into something much more. A true brand, a community, a platform.
Since then, Aesthetic Wolf added Women’s Clothing and Accessories in 2018, attended numerous expos and established a true community through their vision and products.
The brand is now thriving internationally through their durable, sustainable and quality Sportswear & Activewear clothing, and thanks to every person behind the brand.
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